CRM Initiatives are no more simply a maintenance tool. Client Relationship Management (CRM) activities can be utilized to obtain new clients. A few items and ideas are not purchased. These must be sold. Different tools of advertising need to be prudently used to achieve your potential clients with intense and well- delivered value proposition. This generates customers and revenue for the hotels.
At Mazeix Hospitality we deliver the call for luxury clients in an elegant way. We protect the brand and guarantee call service levels through an elaborate data selection process thus landing the call to a prospect, quality scripting, a high standard of training to our call center staff including managing rebuttals and objections. Our calls are monitored and a soft approach is ensured by keeping a low incentive based remuneration structure for our Agents. Ongoing checks are maintained through a standard process of mystery audits, customer feedback etc.
We have a small and committed teams which produce leads for our Clients through the direct sale route. The team members are well trained and help reach out to the clientele we miss out on during Telemarketing. We likewise have trained members present in the Hotel to make presentations to forthcoming clients.
All our Membership Benefits Programs are available on a our as well as on Hotel website. We also manage the interaction with our clients through Social Media platforms. Our websites are optimized for search engines, have the relevant tags and meta tags. Our teams specialize in Member Referral Programs through E-campaigns to Members.
Our approach to the Relationship Building with clients and engagement with the Members is always appreciated by our Clients. This includes an attempt to develop a ‘Club’ feeling to get the customers to bond with the Organization. We keep the records of our member preferences and share the same with our clients. There is also an ongoing member interaction program, which includes a dedicated Member Help Desk, interactions on various Member Events like Birthdays, Anniversaries etc and on-going Member communication on happenings at the Hotels.
Our approach to increase the membership benefits includes feedback and low usage tracking and follow up calls, 1st transaction reach out and ongoing offers and promotions. We manage member interaction direct and also through Social Media.
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